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What if sober-curious folks had a Gin experience of their own?

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Role

Group Project:
Visual & Narrative Research
Brand Strategy
Concept Development
Visual Sketching & Art Direction
Pitch Scriptwriting
Video Editing

Methodology

Visual Typology
Brand & Competitor Research 
Concept Maps
Narrative Research
Speculative Research
Moodboards

Step into the Season

‘Step into the Season’ introduces Roku Rei as a drink with an experience. Seasonal mobile bars at 12 London locations serve curated drinks that celebrate the best of each season.

Brand Identity

World-Building

Experience-led

Packaging Design

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Group members: Yashashvi Rana, Neha Dargar, Nehyun Kwon, Tzu Yun Chen

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