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What if rediscovering a brand felt like a playful mission?
Role
Group Project:
Cultural Research
Brand Strategy & Campaign
Concept Visualisation
Character & Asset design
Pitch Deck
Scriptwriting
Methodology
Visual Research Typology
Online Ethnography
Think Feel Do Framework
Verbal & Visual Territories
Lateral Thinking
User Journey Map
Yahoo Excla-mission
Reintroducing Yahoo to Gen Z and Gen Alpha through a phygital scavenger hunt that transforms passive search into an immersive, curiosity-led brand experience.
Brand Revitalisation
Campaign-led
Brand Activation
Phygital experience
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