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What if storytelling could return a forgotten craft to cultural memory?

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Role

Group Project:
Project Lead
Ethnographic Research
Photography
Brand Strategy
Concept Development
Visual Identity & Content

Methodology

Cultural Research
Research Framework Development
Ethnographic Fieldwork
Narrative & Contextual Analysis
Visual Documentation
Group Discussions

Noor-e-Naqqashi

Re-contextualising the Bidri craft through design-led ethnographic research, transforming cultural insights into a contemporary brand narrative expressed through publication, identity, photography, and film.

Ethnographic Research

Cultural Preservation

Brand Expression

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Group Members: Yashashvi Rana, Vagisha Palak, Vaidehi, Prashant Patil, Vidhi Mandoth, V. Dhivya Darshini, Vilakshan Dixit

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