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What if storytelling could return a forgotten craft to cultural memory?

Role
Group Project:
Project Lead
Ethnographic Research
Photography
Brand Strategy
Concept Development
Visual Identity & Content
Methodology
Cultural Research
Research Framework Development
Ethnographic Fieldwork
Narrative & Contextual Analysis
Visual Documentation
Group Discussions
Noor-e-Naqqashi
Re-contextualising the Bidri craft through design-led ethnographic research, transforming cultural insights into a contemporary brand narrative expressed through publication, identity, photography, and film.
Ethnographic Research
Cultural Preservation
Brand Expression











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